Simple Wishes Launches Its Innovative Hands-Free Pumping Bras In South Africa
Maker Of Modern-Day Essential For Moms Partners With Leading Distributor To Bring A Helping Hand To More Women Across The World

SAN FRANCISCO, CA, September 11, 2011 /24-7PressRelease/ -- After receiving much praise and success in the United States, Simple Wishes is taking its hands-free pumping bra internationally and will now make its product available to retailers and consumers in the South Africa region. Having just exclusively teamed up with Goeren Distributors Ltd., the maker of this innovative nursing essential is giving more new moms the ability to enjoy motherhood the way it should be.

In making the decision to launch in South Africa, Simple Wishes tested its hands-free pumping bra for several months with Goeren, a popular distributor of products for breastfeeding women, and received an overwhelming response from moms in this market who were eager to try the product for themselves. This comes as no surprise, as in today's society more and more women are looking for ways to multitask and take care of their children while also taking care of home, work and beyond. The Simple Wishes bra provides just the help that they need, as it allows new moms to use any electric breastpump 100% hands-free, and is versatile and comfortable enough to wear under virtually all styles of clothing whether at home or on-the-go.

"We're thrilled to expand our offerings to South Africa, and to do so with a leading distributor like Goeren that's perfectly in line with our target consumer couldn't be more ideal," said Simple Wishes co- founder Joy Kosak. "The hands-free system of pumping proved to be incredibly beneficial for women in the US, and we know it will do the same for new moms in this part of the world as well. It truly is a universal product that after one use, leaves moms everywhere wondering how they ever lived without it."

The Simple Wishes hands-free pumping bra is available in two sizes and colors, and retails for $39.00. Retailers who are interested in carrying the product in this region can contact Goeren at +2711 251 6518. For more information on Goeren Distributors Ltd., please visit www.lansinohafrica.com. For more information on Simple Wishes, please visit www.simplewishes.com.

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